Focusing on the Booming Chinese Mobile Industry, Lucid is Directing Its Major Marketing Operations to Chinese Decision Makers
Nov 8, 2015 Lucidlogix, the de-facto standard for Android power-saving software, is leveraging its China traction and enhances focus on the world’s largest mobile community.
Over the past year the company created a solid Chinese presence with design wins of new smartphone models of leading manufacturers such as Qiku, LeTV, Sangfei, Zopo, Boway, and others. Now it is executing a strategy to strengthen even more its recognition as the preferred embedded software solution for the number one issue for users and vendors alike – the battery power and extended mobile experience.
Lucid is collaborating with Startek, a Shenzhen, China, partner and together they are launching creative campaigns. The company’s WeChat channel has become a popular information resource for innovation seekers of power-saving technologies for Android mobile devices. Users who subscribe to this channel are eligible for various benefits such as news and presents.
Jackson Lam, Startek CEO, said: “Many companies are trying to penetrate the Chinese market with advanced technologies and products that can push the Chinese mobile industry forward. However, very few are really showing the commitment to understand and adjust to our business culture and ethics as Lucid is very successfully determined to do.”
Adina Shorr, Lucid’s CEO, said: “Very quickly we understood that doing business in China will be a new challenge we will have to commit to. The business potential alone is not enough and we made a strategic decision to adjust our sales and marketing operations to suit Chinese industry’s needs and requirements. In addition to Lucid’s design wins with leading smartphone manufacturers, we have formulated strategic relationships with many other prominent suppliers in the Chinese OEM space.”
Lucidlogix Technologies develops and markets the leading Android power-saving software, enabling you to extend your smartphone battery life while using social networks, playing, surfing, or navigating.
Lucid’s mission is to satisfy the global demand for more performance and longer mobility experience by expanding proprietary algorithms and software technologies to mobile devices such as tablets and smartphones.
We are a passionate team of high-energy professionals. Our patented solutions are integral to millions of platforms worldwide with a respectable customer portfolio that includes customers like Samsung, ZTE, TCL, Vivo, Zopo, Sangfei, LeTV, Meizu, and more.
View source version on businesswire.com: http://www.businesswire.com/news/home/20151108005008/en/